Float On It: A Creative Community

Sunday, October 15, 2006

The Evolution Of Beauty

"The Dove Campaign for Real Beauty (bus-ads with pictures of beautiful, but heavy, or old, or off-average models) has posted a video called Evolution. It depicts an attractive -- but blemished and drab -- model being prepped for a bill-board, from the makeup to the photoshop. It's a very effective short film."

Here's a Quicktime of the video.

Reginald Pike's Tim Piper & Yael Staav take us from model to billboard in under 60 seconds in this impressive new spot from Dove.


Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
Production Company: Reginald Pike
Co-Directors: Tim Piper, Yael Staav
Music: Vapor Music, Toronto