Float On It: A Creative Community

Tuesday, December 05, 2006

CO2 Eating Hummer Concept Won!

"In his remarks accepting the top award, Frank Saucedo, director of GM Advanced Design Studio in California, said, “We thought Hummer was the perfect brand to tackle this design challenge.” His studio threw out the idea of creating a vehicle that would be “less bad” for the environment, instead presenting a “blue sky” scheme in which the car would be a boon to the environment. “We developed a car that would give back — this is a ‘net gain’ vehicle,” Saucedo said of the concept. "